Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition

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Overview

If you’re looking for a PDF version of your desired book for offline access with lifetime availability, we have what you need. Please note that the file will be sent within a 1 to 24-hour timeframe after purchase.

Essential Details

• Author(s): Kevin Lane Keller Dartmouth CollegeVanitha Swaminathan University of Pittsburgh
• Publisher: Pearson (September 15, 2020) © 2020
• Format: Original PDF
• ISBN-13: 9780135641316

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