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Strategic Brand Management: A European Perspective, 2nd edition

Strategic Brand Management: A European Perspective, 2nd edition

$29.90

Strategic Brand Management: A European Perspective, 2nd edition is authored by Kevin Lane Keller Dartmouth CollegeTony Aperia University of Stockholm; Nordic Brand AcademyMats Georgson Georgson and Co. , Dartmouth College – Tuck School of Business and Released by FT Publishing International (March 6, 2013) © 2013. The Digital and eBook ISBN Number for Strategic Brand Management: A European Perspective, 2nd edition is 9780273737889.

SKU: 9699dc22eded Category: Tags: , , ,

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Essential Details

  • Author(s): Kevin Lane Keller Dartmouth CollegeTony Aperia University of Stockholm; Nordic Brand AcademyMats Georgson Georgson and Co. , Dartmouth College – Tuck School of Business
  • Publisher: FT Publishing International (March 6, 2013) © 2013
  • Format: Original PDF
  • ISBN-13: 9780273737889

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