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Social Marketing, 1st edition is authored by Lynne Eagle James Cook University, AustraliaStephan Dahl Hull University Business SchoolSusie Hill Bristol Business SchoolSara Bird University of West England, Bristol Business SchoolFiona Spotswood Bristol Business SchoolAlan Tapp Bristol Business School and Released by Pearson (February 14, 2013) © 2013. The Digital and eBook ISBN Number for Social Marketing, 1st edition is 9780273727231.
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