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Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, 2nd edition is authored by Larry Light Joan Kiddon and Released by Pearson FT Press (February 8, 2016) © 2016. The Digital and eBook ISBN Number for Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, 2nd edition is 9780134507958.
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